SUPER BOWL 2019 - Spanish Broadcast

This bilingual ode to the way we use our phones was the launch for Spectrum Mobile in the Hispanic Market. Clients loved it so much to the point that it became a 2019 Super Bowl spot in major Spanish speaking broadcast. Featuring Youtube star, Mexican singer-songwriter and actress Sofía Reyes along with Thomas Augusto.    
Agency: We Believers
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Pato Elfi
Creative Director: Santiago Luna Lupo
Sr. Copywriter: Jose Benitez
Production Company: Landia
Director: Matías Moltrasio
Music Studio: Personal Music
The challenge was to come up with a direct-response online spot that the broadcast production team could easily shoot in the backstage of one of their shows, featuring the one and only Dasa. (Spanish only.)

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