YOGURTING 🏃♂️
LALA FOODS
Life in the U.S. is as fast, busy, mobile and on-the-go as ever. Our challenge was to launch this drinkable yogurt and own the market, a market where the concept of drinkable yogurt was still new. We achieved a 51% increase in sales, 26% growth in distribution and over 4 billion impressions.
LALA FOODS
Life in the U.S. is as fast, busy, mobile and on-the-go as ever. Our challenge was to launch this drinkable yogurt and own the market, a market where the concept of drinkable yogurt was still new. We achieved a 51% increase in sales, 26% growth in distribution and over 4 billion impressions.
"Borden Dairy Brand Uses Action and Music in First National Brand Push for Drinkable Yogurt."
Ad Age
Ad Age
