YOGURTING 🏃‍♂️  
LALA FOODS


Life in the U.S. is as fast, busy, mobile and on-the-go as ever. Our challenge was to launch this drinkable yogurt and own the market, a market where the concept of drinkable yogurt was still new. 

We achieved a 51% increase in sales, 26% growth in distribution and over 4 billion impressions. 
AWARDS 🏆
El Ojo de Iberoamérica Finalist (PR)

press
AdAge
"Borden Dairy Brand Uses Action and Music in First National Brand Push for Drinkable Yogurt."
Ad Age

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