ADOPTABLE TRENDS
DALLAS PETS ALIVE 🐶


We named shelter dogs after the hottest trending topics... and things blew up. 
"The 15 digital campaigns the biggest names in advertising wish they had created."
Business Insider
"One of the most ingenious and fun campaigns in digital this year."
D&AD Jury
"They figured out a new way to increase exposure for the client's shelter dogs."
Adweek
"UTTERLY INGENIUS. Brilliant brilliant brilliant."
@JamesMadelin
AWARDS
D&AD - Graphite Pencil (Digital Marketing)
D&AD - Wood Pencil (Direct)
Cannes Lions - Silver Lion (Media)
Cannes Lions - Bronze Lion (Cyber)
Cannes Lions - Shortlist (Innovation Lions)
Cannes Lions - Shortlist (Health Lions)
Cannes Lions - Shortlist (Branded Content & Entertainment)
One Show - Silver Pencil (Branded Entertainment)
One Show - Silver Pencil (Direct)
One Show - Merit (Interactive)
Clio Awards - Bronze Direct (Digital)
Clio Awards - Bronze Engagement/Experiential (Guerrilla)
iAB Mixx Interactive Awards - Gold
iAB Mixx Interactive Awards - Bronze
El Sol - Silver (Digital)
El Sol - Silver (Direct)
El Sol - Finalist (TV)
U.S.H. Idea Awards - Silver (Cyber)
U.S.H. Idea Awards - Silver (Promo & Activation)
El Ojo de Iberoamérica - Finalist (Interactive)
El Ojo de Iberoamérica - Finalist (Media)
El Ojo de Iberoamérica - Finalist (Content)
El Ojo de Iberoamérica - Finalist (USH Best Idea)
Wave Festival - Finalist (Cyber)
Addys National - Gold (Digital)
Addys Regional - Gold (Digital)
Addys Local - Best Of Show
Addys Local - Gold (Digital)
Wave Festival - Silver (Promo)
Wave Festival - Silver (Branded Content)
New York Festival - Finalist Award (Digital)
New York Festival - Finalist Award (Digital)
New York Festival - Finalist Award (PSA)
New York Festival - Finalist Award (Media)
Facebook Awards - Finalist (Facebook for Good)
Facebook Awards - Winner USA (Facebook for Good)
Effies - Bronze (Sustained Success)

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