NORTE A SUR
LEVI'S 👖
We faced the challenge of bringing Levi's pioneering spirit and "Go Forth" campaign to the US bicultural Latino audience. The solution took the form of the first branded ten-episode reality TV show, broadcasted on Discovery en Español plus other supporting components like digital, mobile and retail. Levi's biggest US Hispanic effort to date. This one took a village and consumed me for 2 yrs.
LEVI'S 👖
We faced the challenge of bringing Levi's pioneering spirit and "Go Forth" campaign to the US bicultural Latino audience. The solution took the form of the first branded ten-episode reality TV show, broadcasted on Discovery en Español plus other supporting components like digital, mobile and retail. Levi's biggest US Hispanic effort to date. This one took a village and consumed me for 2 yrs.
AWARDS 🏆
El Sol International Festival
Creativity Awards
Echo Awards
Festival El Caribe
AHAA HAPE Awards
El Sol International Festival
Creativity Awards
Echo Awards
Festival El Caribe
AHAA HAPE Awards
Norte a Sur TV Show Trailer.
"The fuel that energizes this project is an optimistic outlook toward the future and the difference that Hispanic youth can make."
L. Silberwasser, SVP AND GENERAL MANAGER
DISCOVERY NETWORKS US HISPANIC GROUP
L. Silberwasser, SVP AND GENERAL MANAGER
DISCOVERY NETWORKS US HISPANIC GROUP
