LEVI'S
NORTE A SUR

Created at Dieste
We faced the challenge of bringing Levi's pioneering spirit and “Go Forth” 
campaign to the US bicultural Latino audience. The solution took the form of a 
ten-episode reality TV show, broadcasted on Discovery en Español plus other 
components. This one took a village and consumed me for 1 1/2 years. 
AWARDS
El Sol International Festival
Creativity Awards
Echo Awards
Festival El Caribe
AHAA HAPE Awards
Norte a Sur TV Show Trailer.
A Facebook fan page and other social media channels allowed fans to follow the journey live, 
as it happened.
The 11th Episode – To celebrate the end of the TV series, we created a fan-centered event called “The Pioneering Spirit,” a.k.a. the 11th episode. The event took place in Dallas, during which time a $10,000 grant was given to a local non-profit organization that embodied a true pioneering spirt. The winning organization was voted on by fans, via social media, throughout the show’s season.

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