CW | ACD | CD | AD
Dieste, McCann NY, We Believers, 
Leo Burnett, Joan Creative, GTB, Peter Mayer, Alma, Publicis Mexico

Spoiler alert: I look 20 years younger than I am.
I'm Jose! A Puerto Rican ad nerd, bilingual and multi-disciplinary
Copywriter / Associate Creative Director / Creative Director with 10 years of experience working for global brands as well as small ones. Experienced in general market, Hispanic market, Latin American market and Mexican market. Passionate for insightful and impactful ideas that move businesses.

Contact Me
Phone: 7874863518
Freelance Copywriter
CW / ACD / CD | Jan 2018 - Now
JOAN Creative, Peter Mayer, GTB Miami, We Believers

We Believers New York
Creative Lead / Senior Creative | Jan 2018 - Apr 2019
Clients: Spectrum, Aaron's, Burger King, Coors Light, Coors Original, MoneyLion

For 1 1/2 year I helped launch Spectrum Mobile in the US Hispanic market,
which clients loved so much it became a 2019 Super Bowl spot. 
Was also the lead creative for Aaron's social media. 

McCann New York
Senior Copywriter | Apr 2017 - May 2018
Clients: Mastercard and its partners, MLB, American Airlines, JetBlue, 
StandUpToCancer, Arnold Palmer, Facebook 
Dieste, Dallas
Senior Copywriter | Aug 2013 - Apr 2017
Clients: Goya Foods, AT&T, Cricket Wireless, DIRECTV, Hershey's, 
Pizza Hut, LALA Yogurt Smoothies, Duracell, Shotz Energy, FIU,
Mi Escuelita Preschool, Dallas Vintage Toys, Dallas Pets Alive
During my second stint at Dieste, my work won the first ever Cannes Lions,
One Show pencils, D&AD pencils, Clios and many others firsts
in the agency's 20+ year history. With my team, we created and led 
Adoptable Trends, which was key in the agency being named AdAge A-List Standout 2016.
Also helped win the Goya business. Developed campaigns for US Hispanic and general market
for a wide array of categories.
Leo Burnett Chicago
Copywriter | Jul 2012 - Aug 2013
Clients: P&G (Gain, Bounty), Kellogg's, Marlboro, 
Saint Anthony Hospital  
Publicis México (Exchange Program)
Copywriter | Jan 2012 - Mar 2012
Clients: BMW, Mini, Lipton, Consomate  
Dieste, Dallas
Creative | Jul 2010 - Jun 2012
Clients: P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Xoom,
Hershey's, Southwest Airlines, Pepsi, Gatorade, Sierra Mist, New York Lottery,
TXU Energy, Nationwide, Crown Royal, Chivas Regal, NSHMBA, Mirinda,
Mi Escuelita Preschool, Latino Cultural Center  
Launched a reality TV show for Levi's that broadcasted on Discovery en Español. 
Launched the Nissan Versa and Nissan Juke in the US Hispanic market. 
Wrote too many scripts. Launched a PSA-like campaign for piggy banks that
helped Xoom increase its transactions by 47%
as well as win Best of Show at the ANA Multicultural Awards. 
Alma DDB, San Francisco
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
Clients: P&G (Clorox, Pinesol), McDonald's, Kingsford  

The Second City Chicago
Improv Comedy

Academy of Art University
MFA (Master in Fine Arts) in Creative Advertising
(Concepting, Strategy, Art Direction & Copywriting)

University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished
with a B.S. in Marketing and Business Administration.  
University of Southern California
Architecture - Bootcamp
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