Hi! I'm Jose (JB), independent creative director/writer, currently available for remote work. Before going freelance I was full time at Alma, We Believers, McCann, Dieste and Leo Burnett.
Son of a businessman and an interior designer. Puerto Rican ex sponsored Am skateboarder 🛹 turned advertising professional ✍️. Fun fact: gave my first autograph at 14 years old. All kinds of mediums. All kinds of business categories. Multicultural. Multidisciplinary. Multiplier. Bilingual. Blahlingual. And in love with boosting businesses with the beautiful and powerful tool of creativity.
Son of a businessman and an interior designer. Puerto Rican ex sponsored Am skateboarder 🛹 turned advertising professional ✍️. Fun fact: gave my first autograph at 14 years old. All kinds of mediums. All kinds of business categories. Multicultural. Multidisciplinary. Multiplier. Bilingual. Blahlingual. And in love with boosting businesses with the beautiful and powerful tool of creativity.
D&ADs, Cannes Lions, One Shows, Effies, Clios, New York Festivals, London International Awards, Facebook Awards, iAB Mixx Awards, Ojo de Iberoamérica, El Sol, U.S.H. Idea Awards, Addys, Wave, Radio Mercury, ANA Multicultural Awards, Creativity Awards, Echo Awards, New Creatives (Best of) and more...
Effies USA
Silver (3+ Years of Sustained Success with One Single Client)
2020
Effies USA
Bronze (8+ Years of Sustained Success with One Single Client)
2019
The One Show
Shortlist (Print)
Shortlist (Poster)
Ojo de Iberoamérica
Silver (Press)
Bronze (OOH)
2017
2017
U.S.H. Idea Awards
Gold (Craft > Copywriting)
2016
D&AD
Graphite Pencil (Digital Marketing)
Wood Pencil (Direct)
The One Show
Silver Pencil (Branded Entertainment/Engagement/Experiential)
Silver Pencil (Direct)
Merit (Interactive)
Cannes Lions
Shortlist (Innovation Lion)
Shortlist (Health Lion)
Facebook Awards
Winner (Facebook for Good)
Shortlist Global (Facebook for Good)
Addys
Gold - National
Best of Show - Dallas
Gold - Dallas
Gold - Texas District
New York Festivals
Finalist Award (Digital)
Finalist Award (Digital)
Finalist Award (Media)
Finalist Award (PSA)
Wave Festival Rio de Janeiro
Silver (Promo)
Silver (Branded Content)
U.S.H. Idea Awards
Gold (Music in Advertising)
Ojo de Iberoamérica
Finalist (Promo & Activation)
*AdAge A-List Agency Standout
*Jury at iAb Interactive Mixx Awards
2015
Cannes Lions
Silver Lion (Media)
Bronze Lion (Cyber)
Shortlist (Branded Entertainment)
Clio Awards
Bronze Clio (Direct)
Bronze Clio (Engagement/Experiential)
iAB Mixx Interactive Awards
Gold
Bronze
El Sol Festival
Silver Sol (Digital)
Silver Sol (Direct)
Finalist (Film)
Finalist (PR)
Finalist (Promo)
Finalist (Direct)
U.S.H. Idea Awards
Silver (Cyber)
Silver (Promo & Activation)
Shortlist (PR)
Wave Festival Rio de Janeiro
Shortlist (Cyber)
Shortlist (PR)
Shortlist (Radio)
Ojo de Iberoamérica
Finalist (Interactive)
Finalist (Media)
Finalist (Direct)
Finalist (USH Best Idea)
Fast Company's Top 5 Ads of the Week
*Jury at iAb Interactive Mixx Awards
2014
London International Awards
Finalist (Radio)
Ojo de Iberoamérica
Gold (TV)
Bronze (Radio)
Shortlist (TV Campaign)
Shortlist (Radio Campaign)
Kinsale Sharks
Bronze (Interactive Experience)
New York Festivals2014
London International Awards
Finalist (Radio)
Ojo de Iberoamérica
Gold (TV)
Bronze (Radio)
Shortlist (TV Campaign)
Shortlist (Radio Campaign)
Kinsale Sharks
Bronze (Interactive Experience)
Finalist Award (Radio)
Finalist Award (Radio)
Radio Mercury Awards
Finalist (PSA)
U.S.H. Idea Awards
Finalist (Promo & Activation)
El Sol Festival
Finalist (Promo)
2012
ANA Multicultural Awards
Best of Show/Grand Prix (TV)
Gold (TV)
Radio Mercury Awards
Finalist (Radio)
Creativity Awards
Silver (Print)
2011
El Sol Festival
Shortlist (Branded Content)
Creativity Awards
Merit (Integrated)
Merit (Branded Entertainment)
Echo Awards
Merit (Branded Content)
El Caribe
Shortlist (Integrated)
AHAA HAPE Awards
Merit (Integrated)
2010
Addys
Silver (TV)
Silver (TV)
New Creatives
Best Of (Digital)
Best Of (Outdoor)
2009
New Creatives
Best Of (Print)
Best Of (Print)
AAU Spring Show (Integrated)
AAU Winter Show (Integrated)
1997 - 2007
SKATEBOARDER SPONSORED BY MANY BRANDS LIKE
SIXTEEN SKATEBOARDS, GLOBE SHOES, VOLCOM,
MAMBO SKATE SHOP, SPY SUNGLASSES, AND MORE.
WINNER OF COUNTLESS SKATEBOARDING COMPETITIONS:
TWO-TIME WINNER WOODWARD SKATE - PENNSYLVANIA
X-GAMES PUERTO RICO
PANASONIC
MANY LOCAL SHOP CONTESTS
INSTRUCTOR
JUDGE & CONTEST ORGANIZER
SIXTEEN SKATEBOARDS, GLOBE SHOES, VOLCOM,
MAMBO SKATE SHOP, SPY SUNGLASSES, AND MORE.
WINNER OF COUNTLESS SKATEBOARDING COMPETITIONS:
TWO-TIME WINNER WOODWARD SKATE - PENNSYLVANIA
X-GAMES PUERTO RICO
PANASONIC
MANY LOCAL SHOP CONTESTS
INSTRUCTOR
JUDGE & CONTEST ORGANIZER
1990s
BEST FIRST GRADE CLASSMATE 🥇
EXPERIENCE // 👨💻 🏢
FREELANCE //
OKRP
We Believers
Apple/Hogarth
The Community
Joan Creative
Edelman
FULL-TIME //
Alma, Miami
We Believers, NY
McCann, NY
Dieste, Dallas
Leo Burnett, Chicago
Dieste, Dallas
EDUCATION //
The Second City - Improv Comedy
Academy of Art University - Strategy, Art Direction, Copywriting
University of Puerto Rico, Mayagüez - Physics, Psychology, Business Administration, Accounting & Marketing
University of Southern California - Architecture Bootcamp