Hi! 👋 I'm Jose, an independent creative currently available to work directly with brands, agencies and production companies.
Before going freelance I was Chief Creative Officer USA at Palm Era in Miami. And before that, I spent time getting groomed at special places like Alma, We Believers, McCann, Dieste and Leo Burnett. Former sponsored Am skateboarder 🛹 turned advertising professional ✍️. (Fun fact: gave my first autograph at 14 years old). All kinds of mediums. All kinds of business categories. Multicultural. Multidisciplinary. Multiplier. Bilingual. Blahlingual. And in love with boosting businesses with the beautiful and powerful tool of creativity. 
Let's chat and storm some brains! 


CLIENTS // 👨‍🏫 👩‍🏫
Apple, McDonald's, Burger King, Goya Foods, Mastercard, Spectrum Mobile, AT&T, Cricket Wireless, Coors Light, Levi's, Southwest Airlines, P&G, Gain, Gillette, Head & Shoulders, Kellogg's, Nissan, Hershey's, Xoom Money Transfer, Nationwide Insurance, Aaron's, TXU Energy, Pepsi, Gatorade, Mirinda, Sierra Mist, Crown Royal, Chivas Regal, Diageo, New York Lottery, Marlboro, Tobacco Free Florida, Dallas Vintage Toys, Dallas Pets Alive and more...

AWARDS // 🦁 ✏️ 🏆
D&ADs, Cannes Lions, One Shows, Effies, Clios, New York Festivals, London International Awards, Facebook Awards, iAB Mixx Awards, Ojo de Iberoamérica, El Sol, U.S.H. Idea Awards, Addys, Wave, Radio Mercury, ANA Multicultural Awards, Creativity Awards, Echo Awards, New Creatives (Best of) and more...


2024

Effies USA

Bronze (Positive Change: Diversity, Equity & Inclusion)

Finalist (Multicultural)


2023

Effies USA

Silver (3+ Years of Sustained Success with One Single Client)

Hispanic Marketing Council Awards

Winner (Content Strategy - Hispanic Insight)


2020

Effies USA

Bronze (8+ Years of Sustained Success with One Single Client)


2019

The One Show

Shortlist (Print)

Shortlist (Poster)

Ojo de Iberoamérica 
Silver (Press)

Bronze (OOH)


2017

U.S.H. Idea Awards

Gold (Craft > Copywriting)


2016

D&AD

Graphite Pencil (Digital Marketing)

Wood Pencil (Direct)

The One Show

Silver Pencil (Branded Entertainment/Engagement/Experiential)

Silver Pencil (Direct)

Merit (Interactive)

Cannes Lions

Shortlist (Innovation Lion)

Shortlist (Health Lion)

Facebook Awards

Winner (Facebook for Good)

Shortlist Global (Facebook for Good)

Addys

Gold - National

Best of Show - Dallas

Gold - Dallas

Gold - Texas District

New York Festivals

Finalist Award (Digital)

Finalist Award (Digital)

Finalist Award (Media)

Finalist Award (PSA)

Wave Festival Rio de Janeiro 

Silver (Promo)

Silver (Branded Content)

U.S.H. Idea Awards

Gold (Music in Advertising)

Ojo de Iberoamérica

Finalist (Promo & Activation)

*AdAge A-List Agency Standout
*Jury at iAb Interactive Mixx Awards


2015

Cannes Lions

Silver Lion (Media)

Bronze Lion (Cyber)

Shortlist (Branded Entertainment)

Clio Awards 

Bronze Clio (Direct)

Bronze Clio (Engagement/Experiential)

iAB Mixx Interactive Awards 

Gold 

Bronze

El Sol Festival 

Silver Sol (Digital)

Silver Sol (Direct)

Finalist (Film)

Finalist (PR)

Finalist (Promo) 

Finalist (Direct)

U.S.H. Idea Awards 

Silver (Cyber)

Silver (Promo & Activation)

Shortlist (PR) 

Wave Festival Rio de Janeiro

Shortlist (Cyber)

Shortlist (PR)

Shortlist (Radio)

Ojo de Iberoamérica

Finalist (Interactive)

Finalist (Media)

Finalist (Direct)

Finalist (USH Best Idea)

Fast Company's Top 5 Ads of the Week
*Jury at iAb Interactive Mixx Awards


2014

London International Awards 

Finalist (Radio) 

Ojo de Iberoamérica 

Gold (TV)

Bronze (Radio)

Shortlist (TV Campaign)

Shortlist (Radio Campaign)

Kinsale Sharks

Bronze (Interactive Experience)

New York Festivals

Finalist Award (Radio)

Finalist Award (Radio)

Radio Mercury Awards

Finalist (PSA)

U.S.H. Idea Awards 

Finalist (Promo & Activation)

El Sol Festival 

Finalist (Promo)


2012

ANA Multicultural Awards 

Best of Show/Grand Prix (TV)

Gold (TV)

Radio Mercury Awards

Finalist (Radio)

Creativity Awards 

Silver (Print)


2011

El Sol Festival 

Shortlist (Branded Content)

Creativity Awards

Merit (Integrated)

Merit (Branded Entertainment)

Echo Awards

Merit (Branded Content)

El Caribe 

Shortlist (Integrated)

AHAA HAPE Awards

Merit (Integrated)


2010

Addys

Silver (TV)

Silver (TV)

New Creatives

Best Of (Digital)

Best Of (Outdoor)


2009

New Creatives

Best Of (Print)

Best Of (Print)

AAU

Spring Show (Integrated)

Winter Show (Integrated)


1997 - 2007
SKATEBOARDER SPONSORED BY MANY BRANDS LIKE
SIXTEEN SKATEBOARDS, GLOBE SHOES, VOLCOM,
MAMBO SKATE SHOP, SPY SUNGLASSES, AND MORE.   

WINNER OF COUNTLESS SKATEBOARDING COMPETITIONS: 
TWO-TIME WINNER WOODWARD SKATE - PENNSYLVANIA
X-GAMES PUERTO RICO
PANASONIC 
MANY LOCAL SHOP CONTESTS
INSTRUCTOR
JUDGE & CONTEST ORGANIZER


1990s
BEST FIRST GRADE CLASSMATE 🥇
Based in Miami & Puerto Rico. Not this pic, though. This was taken in Dallas, Texas. 

EXPERIENCE // 👨‍💻 🏢

FREELANCE //
BarkleyOKRP
Apple/Hogarth
We Believers
The Community
Joan Creative
Edelman

FULL-TIME //
Palm Era, Miami - Chief Creative Officer USA (CCO)
Alma, Miami - Associate Creative Director
​​​​​​​We Believers, NY - Senior Creative 
McCann, NY - Senior Creative
Dieste, Dallas - Senior Creative
Leo Burnett, Chicago - Copywriter
Dieste, Dallas - Junior Copywriter

EDUCATION //
The Second City - Improv Comedy
Academy of Art University - Copywriting, Art Direction, Strategy
University of Puerto Rico, Mayagüez - Physics, Psychology, Business Administration, Accounting & Marketing  
University of Southern California - Architecture Bootcamp