IDEATION - CONCEPTING - COPYWRITING - CREATIVE DIRECTION
ART DIRECTION - DIRECTION - PRODUCTION - EDITING
First things first. I was heavily involved in everything you see here.
I can write. I can art direct. I can lead. I can work alone.
I can work with seniors. I can work with juniors.
I can photoshop. I can edit. I can present. But I care about the idea first.
Ad Nerd & Ad Encyclopedia.
Former Am Skateboarder - It has taught me a lot.
Fun fact: gave my first autograph when I was 14 years old.
I've studied Physics, Psychology, Business Administration,
Architecture, Improv Comedy, Accounting, Marketing, Strategy,
Art Direction and Writing For Creative Advertising.
Originally from Puerto Rico, I've developed vampire genes and a mild
case of Napoleon Syndrome.
Bilingual (English & Spanish) - U.S. Citizen
EXPERIENCE
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McCann New York
Senior Copywriter | Apr 2017 - Now
Mastercard
Senior Copywriter | Apr 2017 - Now
Mastercard
Dieste, Dallas
Senior Copywriter | Sept 2013 - Apr 2017
AT&T, Cricket Wireless, DIRECTV, Goya Foods, Hershey's, Pizza Hut, LALA Yogurt Smoothies, Shotz Energy, Dallas Vintage Toys, Dallas Pets Alive
Senior Copywriter | Sept 2013 - Apr 2017
AT&T, Cricket Wireless, DIRECTV, Goya Foods, Hershey's, Pizza Hut, LALA Yogurt Smoothies, Shotz Energy, Dallas Vintage Toys, Dallas Pets Alive
Leo Burnett Chicago
Copywriter | Jul 2012 - Aug 2013
P&G (Gain, Bounty), Kellogg's, Marlboro
Copywriter | Jul 2012 - Aug 2013
P&G (Gain, Bounty), Kellogg's, Marlboro
Publicis México (Exchange Program)
Copywriter | Jan 2012 - Mar 2012
BMW, Mini, Lipton, Consomate
Copywriter | Jan 2012 - Mar 2012
BMW, Mini, Lipton, Consomate
Dieste, Dallas
Creative | Jul 2010 - Jun 2012
P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Southwest Airlines, Pepsi, Gatorade, New York Lottery, Nationwide, NSHMBA, Mirinda, Latino Cultural Center
Creative | Jul 2010 - Jun 2012
P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Southwest Airlines, Pepsi, Gatorade, New York Lottery, Nationwide, NSHMBA, Mirinda, Latino Cultural Center
Alma DDB, San Francisco
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
P&G (Clorox, Pinesol), McDonald's, Kingsford
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
P&G (Clorox, Pinesol), McDonald's, Kingsford
EDUCATION
The Second City Chicago
Improv Comedy
Academy of Art University 2009
MFA (Master in Fine Arts) in Creative Advertising (Concepting, Strategy, Art Direction & Copywriting)
University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished with a B.S. in Marketing and Business Administration.
Improv Comedy
Academy of Art University 2009
MFA (Master in Fine Arts) in Creative Advertising (Concepting, Strategy, Art Direction & Copywriting)
University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished with a B.S. in Marketing and Business Administration.
University of Southern California
Architecture - Bootcamp
Architecture - Bootcamp