IDEATION - CONCEPTING - COPYWRITING - CREATIVE DIRECTION 

ART DIRECTION - DIRECTION - PRODUCTION - EDITING

Ad Nerd & Ad Encyclopedia (some say)
Former Am Skateboarder - It has taught me a lot. 
Fun fact: gave my first autograph when I was 14 years old.
I've studied Physics, Psychology, Business Administration,
Architecture, Improv Comedy, Accounting, Marketing, Strategy, 
Art Direction and Writing For Creative Advertising. 
Originally from Puerto Rico, I've developed vampire genes and a mild
case of Napoleon Syndrome. (Petite body, gigantic heart.) 
Bilingual (English & Spanish) - U.S. Citizen
Senior Creative/ACD with an entrepreneurial spirit. 
I can write. I can art direct. I can lead. I can work alone. 
I can work with seniors. I can work with juniors and enjoy mentoring. 
I can photoshop. I can edit. I can present. But I care about the idea first...

 
Which has led me to work with some amazing people and win all kinds of shaped awards like D&AD pencils, One Show pencils, Cannes Lions, Clios, Facebook Awards, New York Festivals, iAB MIXX, Addys, El Sol, El Ojo, USH IDEA, Kinsale Sharks, Radio Mercury, ANA Multicultural, Leo Burnett GPC, Best Of New Creatives and more. 


 

EXPERIENCE
We Believers New York
Senior Creative | July 2018 - Now

McCann New York
Senior Copywriter | Apr 2017 - June 2018
Mastercard
Dieste, Dallas
Senior Copywriter | Sept 2013 - Apr 2017
AT&T, Cricket Wireless, DIRECTV, Goya Foods, Hershey's, Pizza Hut, LALA Yogurt Smoothies, Shotz Energy, Dallas Vintage Toys, Dallas Pets Alive
​​​​​​​
Leo Burnett Chicago
Copywriter | Jul 2012 - Aug 2013
P&G (Gain, Bounty), Kellogg's, Marlboro  
Publicis México (Exchange Program)
Copywriter | Jan 2012 - Mar 2012
BMW, Mini, Lipton, Consomate  
Dieste, Dallas
Creative | Jul 2010 - Jun 2012
P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Southwest Airlines, Pepsi, Gatorade, New York Lottery, Nationwide, NSHMBA, Mirinda, Latino Cultural Center  
Alma DDB, San Francisco
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
P&G (Clorox, Pinesol), McDonald's, Kingsford  

EDUCATION
The Second City Chicago
Improv Comedy

Academy of Art University 2009
MFA (Master in Fine Arts) in Creative Advertising (Concepting, Strategy, Art Direction & Copywriting)

University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished with a B.S. in Marketing and Business Administration.  
University of Southern California
Architecture - Bootcamp 
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