CW | AD | ACD
Joan Creative, McCann NY, We Believers, Dieste, Leo Burnett, Alma
Spoiler alert: I look 20 years younger than I am.
I'm Jose! An ad nerd, bilingual and multi-disciplinary
Senior Creative/ACD with 9 years of experience working
for global brands as well as small ones. Experienced in general market, Hispanic market, Latin American market and Mexican market. Passionate for insightful and impactful ideas that move businesses.
Originally from Puerto Rico = U.S. Citizen
Contact Me
Email: josecarlosbenitezramos@gmail.com
Phone: 7874863518
Senior Creative/ACD with 9 years of experience working
for global brands as well as small ones. Experienced in general market, Hispanic market, Latin American market and Mexican market. Passionate for insightful and impactful ideas that move businesses.
Originally from Puerto Rico = U.S. Citizen
Contact Me
Email: josecarlosbenitezramos@gmail.com
Phone: 7874863518
EXPERIENCE
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Freelance
Senior Creative, ACD | Jan 2018 - Now
Anywhere
JOAN Creative, GTB Miami, We Believers
We Believers New York
Senior Creative | Jan 2018 - Apr 2019
Clients: Spectrum, Aaron's, Burger King, Coors Light, Coors Original, MoneyLion
For 1 1/2 year I helped launch Spectrum Mobile in the US Hispanic market,
which clients loved so much it became a 2019 Super Bowl spot.
Was also the lead creative for Aaron's social media.
McCann New York
Senior Copywriter | Apr 2017 - May 2018
Clients: Mastercard and its partners, MLB, American Airlines, JetBlue,
StandUpToCancer, Arnold Palmer, Facebook
Senior Creative, ACD | Jan 2018 - Now
Anywhere
JOAN Creative, GTB Miami, We Believers
We Believers New York
Senior Creative | Jan 2018 - Apr 2019
Clients: Spectrum, Aaron's, Burger King, Coors Light, Coors Original, MoneyLion
For 1 1/2 year I helped launch Spectrum Mobile in the US Hispanic market,
which clients loved so much it became a 2019 Super Bowl spot.
Was also the lead creative for Aaron's social media.
McCann New York
Senior Copywriter | Apr 2017 - May 2018
Clients: Mastercard and its partners, MLB, American Airlines, JetBlue,
StandUpToCancer, Arnold Palmer, Facebook
Dieste, Dallas
Senior Copywriter | Aug 2013 - Apr 2017
Clients: Goya Foods, AT&T, Cricket Wireless, DIRECTV, Hershey's,
Pizza Hut, LALA Yogurt Smoothies, Duracell, Shotz Energy, FIU,
Mi Escuelita Preschool, Dallas Vintage Toys, Dallas Pets Alive
During my second stint at Dieste, my work won the first ever Cannes Lions,
One Show pencils, D&AD pencils, Clios and many others firsts
in the agency's 20+ year history. With my team, we created and led
Adoptable Trends, which was key in the agency being named AdAge A-List Standout 2016.
Also helped win the Goya business. Developed campaigns for US Hispanic and general market
for a wide array of categories.
Senior Copywriter | Aug 2013 - Apr 2017
Clients: Goya Foods, AT&T, Cricket Wireless, DIRECTV, Hershey's,
Pizza Hut, LALA Yogurt Smoothies, Duracell, Shotz Energy, FIU,
Mi Escuelita Preschool, Dallas Vintage Toys, Dallas Pets Alive
During my second stint at Dieste, my work won the first ever Cannes Lions,
One Show pencils, D&AD pencils, Clios and many others firsts
in the agency's 20+ year history. With my team, we created and led
Adoptable Trends, which was key in the agency being named AdAge A-List Standout 2016.
Also helped win the Goya business. Developed campaigns for US Hispanic and general market
for a wide array of categories.
Leo Burnett Chicago
Copywriter | Jul 2012 - Aug 2013
Clients: P&G (Gain, Bounty), Kellogg's, Marlboro,
Saint Anthony Hospital
Copywriter | Jul 2012 - Aug 2013
Clients: P&G (Gain, Bounty), Kellogg's, Marlboro,
Saint Anthony Hospital
Publicis México (Exchange Program)
Copywriter | Jan 2012 - Mar 2012
Clients: BMW, Mini, Lipton, Consomate
Copywriter | Jan 2012 - Mar 2012
Clients: BMW, Mini, Lipton, Consomate
Dieste, Dallas
Creative | Jul 2010 - Jun 2012
Clients: P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Xoom,
Hershey's, Southwest Airlines, Pepsi, Gatorade, Sierra Mist, New York Lottery,
TXU Energy, Nationwide, Crown Royal, Chivas Regal, NSHMBA, Mirinda,
Mi Escuelita Preschool, Latino Cultural Center
Launched a reality TV show for Levi's that broadcasted on Discovery en Español.
Launched the Nissan Versa and Nissan Juke in the US Hispanic market.
Wrote too many scripts. Launched a PSA-like campaign for piggy banks that
helped Xoom increase its transactions by 47%
as well as win Best of Show at the ANA Multicultural Awards.
Creative | Jul 2010 - Jun 2012
Clients: P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Xoom,
Hershey's, Southwest Airlines, Pepsi, Gatorade, Sierra Mist, New York Lottery,
TXU Energy, Nationwide, Crown Royal, Chivas Regal, NSHMBA, Mirinda,
Mi Escuelita Preschool, Latino Cultural Center
Launched a reality TV show for Levi's that broadcasted on Discovery en Español.
Launched the Nissan Versa and Nissan Juke in the US Hispanic market.
Wrote too many scripts. Launched a PSA-like campaign for piggy banks that
helped Xoom increase its transactions by 47%
as well as win Best of Show at the ANA Multicultural Awards.
Alma DDB, San Francisco
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
Clients: P&G (Clorox, Pinesol), McDonald's, Kingsford
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
Clients: P&G (Clorox, Pinesol), McDonald's, Kingsford
EDUCATION
The Second City Chicago
Improv Comedy
Academy of Art University
MFA (Master in Fine Arts) in Creative Advertising
(Concepting, Strategy, Art Direction & Copywriting)
University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished
with a B.S. in Marketing and Business Administration.
Improv Comedy
Academy of Art University
MFA (Master in Fine Arts) in Creative Advertising
(Concepting, Strategy, Art Direction & Copywriting)
University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished
with a B.S. in Marketing and Business Administration.
University of Southern California
Architecture - Bootcamp
Architecture - Bootcamp