reach for MORE THAN FRIES,
REACH FOR THE STARS 🚀
MCDONALD'S
A Hispanic McDonald's crew member became an astronaut. We figured that was a pretty good recruitment ad. So with a little inspiration from the first Mexican woman to go to space, Katya Echazarreta, and a whole lot of scholarship money, we helped Hispanic students reach for more than fries and straight into record-breaking applications for McDonald's HACER National Scholarship. There was a 20% increase in submitted scholarship applications and earned media impressions increased by 6,291% versus prior year.
REACH FOR THE STARS 🚀
MCDONALD'S
A Hispanic McDonald's crew member became an astronaut. We figured that was a pretty good recruitment ad. So with a little inspiration from the first Mexican woman to go to space, Katya Echazarreta, and a whole lot of scholarship money, we helped Hispanic students reach for more than fries and straight into record-breaking applications for McDonald's HACER National Scholarship. There was a 20% increase in submitted scholarship applications and earned media impressions increased by 6,291% versus prior year.
AWARDS 🏆
Effies USA 2024 Bronze (Positive Change: Diversity, Equity & Inclusion)Effies USA 2024 Finalist (Multicultural)
