reach for MORE THAN FRIES,
REACH FOR the stars 🚀
MCDONALD'SÂ
We evolved McDonald’s (HACER®) from a scholarship into a program and updated its mission and strategy to: prepare, enable, and inspire students to pursue higher education and turn their dreams into a reality.Â
Then we partnered with the first Latina astronaut and former McDonald's crew member, Katya Echazarreta, to inspire Hispanic students to reach for more than fries, to reach for the stars, through TV spots, radio ads, social media, and a mentorship program, offering scholarships up to $100,000. Katya also spoke to more than 3,000 students nationwide, held one-on-one mentorship sessions, and hosted virtual sessions.Â
​​​​​​​
REACH FOR the stars 🚀
MCDONALD'SÂ
We evolved McDonald’s (HACER®) from a scholarship into a program and updated its mission and strategy to: prepare, enable, and inspire students to pursue higher education and turn their dreams into a reality.Â
Then we partnered with the first Latina astronaut and former McDonald's crew member, Katya Echazarreta, to inspire Hispanic students to reach for more than fries, to reach for the stars, through TV spots, radio ads, social media, and a mentorship program, offering scholarships up to $100,000. Katya also spoke to more than 3,000 students nationwide, held one-on-one mentorship sessions, and hosted virtual sessions.Â
​​​​​​​
We achieved a 20% increase in submitted scholarship applications and earned media impressions increased by 6,291% versus prior year.
Another huge team and multiple agencies worked on this. Love you too!
AWARDS 🏆Another huge team and multiple agencies worked on this. Love you too!
Effies USA 2024 Bronze (Positive Change: Diversity, Equity & Inclusion)
Effies USA 2024 Finalist (Multicultural)
