reach for the stars 🚀

We partnered with the first Latina astronaut and former McDonald's crew member to inspire Hispanic students to reach for more than fries, to reach for the stars. 

McDonald's HACER® campaign for 2022-2023 made headlines and sparked excitement as we teamed up with community hero Katya Echazarreta, a former McDonald’s crew member who achieved the remarkable feat of being the first Mexican-born woman in space. Through our partnership, we created a TV spot, radio ads, social, and a mentorship program. All for a chance to secure scholarships of up to $100,000. 
Katya spoke to more than 3,000 local high school students in Las Vegas, Los Angeles and El Paso.  She also gave a series of one on one mentorship sessions, during which they discussed the HACER® National Scholarship and the path towards higher education. To reach even more students nationwide, Katya hosted a virtual mentorship session ahead of the scholarship application deadline.

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