To raise awareness of HIV in FIU students, we took advantage of a cultural event that was happening on campus, the Miss Universe Contest, and created a story that would impact them and draw their attention to a serious subject like STDs.

We brought to life a fake Miss Universe contestant who represented a country of more than 35 million people, the number of people with HIV in the world. 
El Sol Festival - Finalist (PR)
El Sol Festival - Finalist (PROMO)
U.S.H. IDEA Awards - Shortlist (PR)
WAVE Festival - Shortlist (PR)

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