FOOD COMA 🍔
BURGER KING MEXICO/GLOBAL
To promote the supersize burgers in BK's 'Kings Collection', we documented post-meal sleepers.
First, we hired a photographer for a month to watch over BK restaurants in Mexico City and catch the burger-nappers in the act. As soon as they woke up, the photographer informed them about the concept and asked them to sign a release. The ads ran across the U.S., Latin America, and Europe.
BURGER KING MEXICO/GLOBAL
To promote the supersize burgers in BK's 'Kings Collection', we documented post-meal sleepers.
First, we hired a photographer for a month to watch over BK restaurants in Mexico City and catch the burger-nappers in the act. As soon as they woke up, the photographer informed them about the concept and asked them to sign a release. The ads ran across the U.S., Latin America, and Europe.
AWARDS 🏆
The One Show Shortlist (Print)
The One Show Shortlist (Poster)
Silver Ojo de Iberoamérica (Print)
Bronze Ojo de Iberoamérica (OOH)
PRESS
Creativity Top 5
Adweek
New York Post
Fox News
DesignTaxi
The One Show Shortlist (Print)
The One Show Shortlist (Poster)
Silver Ojo de Iberoamérica (Print)
Bronze Ojo de Iberoamérica (OOH)
PRESS
Creativity Top 5
Adweek
New York Post
Fox News
DesignTaxi
