FOOD COMA 🍔
BURGER KING MEXICO/GLOBAL

To promote the supersize burgers in BK's 'Kings Collection', we documented post-meal sleepers.

First, we hired a photographer for a month to watch over BK restaurants in Mexico City and catch the burger-nappers in the act. As soon as they woke up, the photographer informed them about the concept and asked them to sign a release. The ads ran across the U.S., Latin America, and Europe. 
AWARDS 🏆
The One Show 2020 Shortlist (Print)
The One Show 2020 Shortlist (Poster)

Silver Ojo de Iberoamérica 2019 (Print)
Bronze Ojo de Iberoamérica 2019 (OOH)

​​​​​​​
PRESS
Creativity Top 5
Adweek
New York Post
Fox News
DesignTaxi

More Work