FOOD COMA
BURGER KING MEXICO/GLOBAL


To promote the supersize burgers in BK's 'Kings Collection', we documented post-meal sleepers.

First, we hired a photographer for a month to watch over BK restaurants in Mexico City and catch the burger-nappers in the act. As soon as they woke up, the photographer informed them about the concept and asked them to sign a release. The ads ran across the U.S., Latin America, and Europe. 
AWARDS
The One Show 2020 Shortlist (Print)
The One Show 2020 Shortlist (Poster)

Silver Ojo de Iberoamérica 2019 (Print)
Bronze Ojo de Iberoamérica 2019 (OOH)

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PRESS
Creativity Top 5
Adweek
New York Post
Fox News
DesignTaxi

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