FOOD COMA
BURGER KING MEXICO/GLOBAL


We documented post-meal sleepers to promote the supersize burgers in BK's 'Kings Collection'. 

First, we hired a photographer for a month to watch over BK restaurants in Mexico City and catch the burger-nappers in the act. As soon as they woke up, the photographer informed them about the concept and asked them to sign a release. The ads ran across the U.S., Latin America, and Europe. 
AWARDS
The One Show 2020 Shortlist (Print)
The One Show 2020 Shortlist (Poster)

Silver Ojo de Iberoamérica 2019 (Print)
Bronze Ojo de Iberoamérica 2019 (OOH)

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press
Creativity Top 5
Adweek
New York Post
Fox News
DesignTaxi
Credits
Agency: We Believers. Creatives: Gustavo Lauría, Patricio Elfi, Santiago Luna, Ricardo Chuecos, Jose Benítez, Diego Grandi. Producers: Marcia Jaes. Head of Client Service: José Quijano; Account Supervisor: Juan Cano; Creative Coordinator: Lupita Alvarez, Rocio Fernandez Sasso. 
Production Company: Hello Crudo. Director: Javier Obando; Executive Producer: Diego Huesca: Casting: Josefina Cuneo.
Retouch Studio: Guido Urrutia.
Client Leadership: Fernando Machado, Marcelo Pascoa, Alexandre Antonello, Pedro Barbosa Bruno Cardinali, Miguel Angel Amezquita Sandoval. 


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