MASTERGLITCH ⚾ 🗣️🤳
MASTERCARD 💳
During the MLB World Series, with millions watching, Masterpass (Mastercard's digital wallet) became a random and ridiculous meme thanks to a technical glitch by Fox in which the logo decapitated George Springer. 😳 So we took advantage of this pop-culture viral moment and fueled the fire with a fun, social campaign. But this time the memes showed how easy it is to buy with Masterpass.
MASTERCARD 💳
During the MLB World Series, with millions watching, Masterpass (Mastercard's digital wallet) became a random and ridiculous meme thanks to a technical glitch by Fox in which the logo decapitated George Springer. 😳 So we took advantage of this pop-culture viral moment and fueled the fire with a fun, social campaign. But this time the memes showed how easy it is to buy with Masterpass.
Turning a wave of negative PR into a positive by making a nationally televised glitch work for the brand.
+264 million impressions earned.
+30% engagement rate.
+264 million impressions earned.
+30% engagement rate.
"Props to the people running this Twitter account, this is some A+ marketing."
@J_CrazyZealot
@J_CrazyZealot
