MASTERGLITCH ⚾ 🗣️🤳
MASTERCARD 💳
During the MLB World Series, with millions watching, Masterpass (Mastercard's digital wallet) became a random and ridiculous meme thanks to a technical glitch by Fox in which the logo decapitated George Springer. 😳 So we took advantage of this pop-culture viral moment and fueled the fire with a fun, social campaign. But this time the memes showed how easy it is to buy with Masterpass.
MASTERCARD 💳
During the MLB World Series, with millions watching, Masterpass (Mastercard's digital wallet) became a random and ridiculous meme thanks to a technical glitch by Fox in which the logo decapitated George Springer. 😳 So we took advantage of this pop-culture viral moment and fueled the fire with a fun, social campaign. But this time the memes showed how easy it is to buy with Masterpass.
The first brand to ever play in a World Series.
+264 million impressions earned.
+30% engagement rate.
+264 million impressions earned.
+30% engagement rate.
![](https://cdn.myportfolio.com/d57ea35ef9344057d6644cc45985e23f/c713ddac-eeb7-45b6-9cff-d513404ec740_rw_600.jpg?h=d89f1433f458da9d7cdf395c7b02971f)
![](https://cdn.myportfolio.com/d57ea35ef9344057d6644cc45985e23f/06477b41-b5c5-4235-80f4-c605d44aeedd_rw_600.gif?h=171bc7fecede803fb4caa5dafff806a1)
![](https://cdn.myportfolio.com/d57ea35ef9344057d6644cc45985e23f/96302fb9-2458-4cec-ac24-482b2c7f90ad_rw_600.jpg?h=ef362054bd0a541615dcf2506541e432)
![](https://cdn.myportfolio.com/d57ea35ef9344057d6644cc45985e23f/d5eb424a-ca6c-4633-996f-38ee74c43518_rw_600.gif?h=73847456b3cc25d4415a328e2930acf6)
![](https://cdn.myportfolio.com/d57ea35ef9344057d6644cc45985e23f/d327caa5-ede4-44bd-b01c-3d4ea4f93524_rw_600.gif?h=01e54cd4ac12106df0359a1f1268f805)
"Props to the people running this Twitter account, this is some A+ marketing."
@J_CrazyZealot
@J_CrazyZealot