During the MLB World Series, with millions watching, Masterpass (Mastercard's digital wallet) became a random and ridiculous meme thanks to a technical glitch by Fox in which the logo decapitated George Springer. 😳 So we took advantage of this pop-culture viral moment and fueled the fire with a fun, social campaign. But this time the memes showed how easy it is to buy with Masterpass.   
The first brand to ever play in a World Series. 

+264 million impressions earned.

+30% engagement rate. 
"Props to the people running this Twitter account, this is some A+ marketing."

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