HACER PROUD 📖 🎓 💛
MCDONALD'S HACER® NATIONAL SCHOLARSHIP
College for US Hispanics felt like a long shot. So we made it feel within reach.
MCDONALD'S HACER® NATIONAL SCHOLARSHIP
College for US Hispanics felt like a long shot. So we made it feel within reach.
We brought back Erick Soto, a past HACER® winner, to prove it. His story became a documentary-style film. Posters put students' futures in front of them. Cool Speak workshops gave them the confidence to chase it. Puertas Doradas turned campuses into portals to their future. Then we hit radio, social, and brought in Dascha Polanco to make sure the message landed everywhere.
+9% applications, 137M impressions, 452% jump.
AWARDS 🏆
Silver Effies USA Multicultural, Services
Winner HMC Strategic Excellence Awards
Winner HMC Strategic Excellence Awards
