DALLAS PETS ALIVE
MY MARTHA

In 1966, Sir Paul McCartney brought home a dog that inspired the Beatles hit song "Martha My Dear." In 2016, 50 years later, we set out to give credit where credit was due. 

AWARDS
Gold USH Idea Awards 2016
(Special Award: Music in Advertising)
DALLAS PETS ALIVE
THANK DOGS FOR DOGGYSTYLE

While adult entertainment is a $97 billion industry, the real owners and pioneers of doggystyle, dogs, have yet to see a single dime. As a result, 14,000 dogs are being euthanized every day and shelters keep lacking the resources and money they need to keep them alive. 
That’s why we partnered with major adult site RedTube to give them back what they deserve by adding a special tax to all content tagged #doggystyle.​​​​​​​

1 cent turned into a $13,000 donation check to the client.
DALLAS PETS ALIVE
LONGER LIFE

I hope you feel something.  
AWARDS
El Ojo de Iberoamerica Festival - Bronze
El Ojo de Iberoamerica Festival - (2) Shortlist 
New York Festivals - (2) Finalist Trophy Award
Radio Mercury Awards - Finalist

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