Tobacco Free Florida

As part of the on-going Reasons campaign, we kept digging into the emotional reasons why people quit tobacco, only this time we targeted a very specific audience. 
Our first story is Mitch. He wants to inspire people through his positive messages. But behind the facade is a man still clinging to his own shameful clutch, smoking, which keeps the voices of doubt alive in his mind. He needs to practice what he preaches and he’s ready to do it. He’s ready to quit smoking.


More coming soon

More Work