FEED THEM FOR GREATNESS 🏋️‍♂️
GOYA FOODS
Every parent believes that a kid that grows up well fed has more chances of success in life. While many Hispanic moms were aware of Goya products, they didn't think of them for their nutritional value. We highlighted Goya's nutritious properties in an aspirational way, "You are not just feeding your kids, you are feeding their future."
GOYA FOODS
Every parent believes that a kid that grows up well fed has more chances of success in life. While many Hispanic moms were aware of Goya products, they didn't think of them for their nutritional value. We highlighted Goya's nutritious properties in an aspirational way, "You are not just feeding your kids, you are feeding their future."
For years I was the lead writer on Goya Foods. This is the pitch-winning work that won the U.S. Hispanic + GM business for the agency.Â
AWARDS 🏆
London International Awards - Finalist
El Ojo de Iberoamérica - Gold
El Ojo de IberoamĂ©rica - ShortlistÂ
Wave Festival in Rio - Shortlist
AWARDS 🏆
London International Awards - Finalist
El Ojo de Iberoamérica - Gold
El Ojo de IberoamĂ©rica - ShortlistÂ
Wave Festival in Rio - Shortlist
