Every parent believes that a kid that grows up well fed has more chances of success in life. While many Hispanic moms were aware of the Goya products, they didn't think of them for their nutritional value. 

We highlighted Goya's nutritious properties in an aspirational way, "You are not just feeding your kids, you are feeding their future."
For years I was the lead writer on Goya Foods.
This is our pitch-winning work that earned the GM + Hispanic business for the agency.
London International Awards - Finalist
Wave Festival in Rio - Shortlist

El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Shortlist 

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