SMELL-O-THON
GAIN LAUNDRY

For Gain's Lollapalooza integration, we made people smell each other. Congrats to the team. See you all in hell. 

AWARDS
Kinsale Sharks - Bronze
U.S.H. Idea Awards - Finalist
El Sol Festival Iberoamericano - Finalist
Leo Burnett GPC 7+

We also created a sensorial print experience where within an illustrated concert,
one fan smelled different from the rest by smelling like Gain detergent.
(Scented varnish printed on him). Illustrated by eBoy.
GAIN DISH - HAPPY
Directed by the great Jonathan Gurvit. ​​​​​​​
Print
How many happy foot claps can you find?

More Work