IDEATION - CONCEPTING - COPYWRITING - CREATIVE DIRECTION - ART DIRECTION - DIRECTION - PRODUCTION - EDITING

Former Pro/Am Skateboarder - Fun fact: gave my first autograph when I was 14 years old - I've studied Physics, Psychology, Business Administration, Architecture, Improv Comedy, Accounting, Marketing, Strategy, Art Direction and Writing For Creative Advertising. 
Call me Jose or JB, whatever's easier for you.
Originally from Puerto Rico, I've developed vampire genes and a mild case of Napoleon Syndrome. 

Bilingual (English & Spanish) - U.S. Citizen

A strong conceptual senior writer/ACD with an entrepreneurial spirit and a solid 8 years of experience creating impactful work, presenting, mentoring & inspiring other creatives, and leaving my heart in each project from brief to a full produced campaign. I've even edited some of the work myself. 


I've worked with some smart people and together we've won multiple Cannes Lions, D&AD pencils, One Show pencils, Clio Awards, Facebook Awards, London International Awards, New York Festivals Awards, Addys, iAB Mixx Awards, El Sol, Wave, El Ojo de Iberoamerica, U.S.H. Idea Awards, Kinsale Shark Awards, Radio Mercury Awards, Echo Awards, Fast Company's Top 5, Best of New Creatives, among others including AdAge A-List Agency Standout of the Year 2016 after my work played a key role in Dieste having the best year yet in its 20+ year history. 
But out of all of these awards, the best one I've got was a WOW from Mom and Dad.
The iAB Interactive Mixx Awards have invited me to be part of the screening jury several times as well as The One Show and the Southern Methodist University to review student portfolios.