IDEATION - CONCEPTING - COPYWRITING - CREATIVE DIRECTION - ART DIRECTION - DIRECTION - PRODUCTION - EDITING

Former Pro/Am Skateboarder - It has taught me a lot.
Fun fact: gave my first autograph when I was 14 years old
I've studied Physics, Psychology, Business Administration, Architecture, Improv Comedy, Accounting, Marketing, Strategy, Art Direction and Writing For Creative Advertising. 
Originally from Puerto Rico, I've developed vampire genes and a mild case of Napoleon Syndrome. 

Bilingual (English & Spanish) - U.S. Citizen
An award-winning senior writer/ACD with an entrepreneurial spirit and a solid 8 years of experience creating impactful work, presenting, mentoring & inspiring other creatives, and leaving my heart in each project from brief to a full produced campaign. 

I've been fortunate enough to have worked with some smart people and won multiple Cannes Lions, D&AD pencils, One Show pencils, Clio Awards, Facebook Awards, London International Awards, New York Festivals Awards, Addys, iAB Mixx Awards, El Sol, Wave, El Ojo de Iberoamerica, U.S.H. Idea Awards, Kinsale Shark Awards, Radio Mercury Awards, Echo Awards, Fast Company's Top 5, Best of New Creatives, among others including AdAge A-List Agency Standout of the Year 2016. 

The iAB Interactive Mixx Awards have also invited me to be part of the screening jury several times, as well as The One Show and the Southern Methodist University to review student portfolios. But out of all of these awards, the best one I've got was a WOW from Mom and Dad.

EXPERIENCE
McCann New York
Senior Copywriter | Apr 2017 - Now
Dieste, Dallas
Senior Copywriter | Sept 2013 - Apr 2017
AT&T, Cricket Wireless, DIRECTV, Goya Foods, Hershey's, 
Pizza Hut, LALA Yogurt Smoothies, Shotz Energy, Dallas Vintage Toys, Dallas Pets Alive
Pitches won: Goya Foods, Cricket Wireless, AT&T, Shotz Energy, LALA Foods, Dallas Vintage Toys, Dallas Pets Alive
LAPIZ/Leo Burnett, Chicago
Copywriter | Jul 2012 - Aug 2013
P&G (Gain, Bounty), Kellogg's, Marlboro  
Publicis México (Exchange Program)
Copywriter | Jan 2012 - Mar 2012
BMW, Mini, Lipton, Consomate  
Dieste, Dallas
Copywriter | Jul 2010 - Jun 2012
P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Southwest Airlines, Pepsi, Gatorade, New York Lottery, Nationwide, NSHMBA, Mirinda, Latino Cultural Center  
Alma DDB, San Francisco
Intern/Junior Copywriter & Art Director | Sept 2009 - May 2010
P&G (Clorox, Pinesol), McDonald's, Kingsford  

EDUCATION
The Second City Chicago 2015
Improv Comedy 
Academy of Art University 2009
MFA (Master's in Fine Arts) in Creative Advertising (Concepting, Strategy, Art Direction & Copywriting)
  
University of Puerto Rico at Mayaguez
BS in Marketing and Business Administration