WHERE I'VE BEEN

Founder & Creative Director @ JB-Lab Creative Co.
Freelance Copywriter/Creative Director/Marketing & Advertising Consultant 
| Jan 2018 - Current
I own a creative ad studio offering creative services to agencies, production companies and brands. 
 
Clients: Safeauto // Verizon // Toyota USA // Zatarain's // US Auto Sales // Ford USA // Aaron's // Benítez Auto
Agencies: JOAN Creative // The Community // Conill Saatchi & Saatchi // Peter Mayer //
UMG // GTB/Zubi // We Believers // Benítez Auto // JARAR


JARAR Inc. | Managing Partner, Investor, Creative Director | 2007 - Current


We Believers New York | Creative Lead/Senior Creative | 2018 - 2019
Burger King, Spectrum, Aaron's, Coors Light, Coors Original, MoneyLion


McCann New York | Senior Creative | 2017 - 2018
Mastercard and its partners, MLB, American Airlines, JetBlue, StandUpToCancer,
Arnold Palmer, Facebook


Dieste, Dallas | Senior Creative | 2013 - 2017
Goya Foods, AT&T, Cricket Wireless, DIRECTV, Hershey's, Pizza Hut, LALA, Duracell, 
Shotz Energy, FIU, TXU Energy, Mi Escuelita, Dallas Vintage Toys, Dallas Pets Alive


Lapiz/Leo Burnett Chicago | Copywriter | 2012 - 2013
P&G (Gain, Bounty), Kellogg's, Bush's Beans, Marlboro, Saint Anthony Hospital  


Publicis México (Exchange Program) | 2012
BMW, Mini, Lipton, Consomate  


Dieste, Dallas | Copywriter | 2010 - 2012
P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Xoom, Hershey's, Southwest Airlines,
Pepsi, Gatorade, Sierra Mist, New York Lottery, TXU Energy, Nationwide, Crown Royal,
Chivas Regal, NSHMBA, Mirinda, LCC


Alma DDB, San Francisco | Freelance Art Director & Copywriter | 2009 - 2010
P&G (Clorox, Pinesol), McDonald's, Kingsford  
EDUCATION

The Second City Chicago
Improv Comedy

Academy of Art University
MFA (Master in Fine Arts) in Creative Advertising
(Concepting, Strategy, Art Direction & Copywriting)


University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished
with a B.S. in Marketing and Business Administration.  
University of Southern California
Architecture - Bootcamp