WHERE I'VE BEEN

Freelance Copywriter/ACD | 2019 - Current
Currently @ The Community // JOAN Creative // Peter Mayer // UMG Agency // GTB/Zubi // We Believers

We Believers New York | Senior Creative | 2018 - 2019
Burger King, Spectrum, Aaron's, Coors Light, Coors Original, MoneyLion

- Launched Spectrum Mobile in the US Hispanic market, which clients loved so much it became
a 2019 Super Bowl spot.
- Was also the lead creative for Aaron's social media.


McCann New York | Senior Copywriter | 2017 - 2018
Mastercard and its partners, MLB, American Airlines, JetBlue, StandUpToCancer,
Arnold Palmer, Facebook

- Worked on global and national projects for Mastercard and its partners.
- Worked on launching the evolution of Priceless: Start Something Priceless. 


Dieste, Dallas | Senior Copywriter | 2013 - 2017
Goya Foods, AT&T, Cricket Wireless, DIRECTV, Hershey's, Pizza Hut, LALA, Duracell, 
Shotz Energy, FIU, TXU Energy, Mi Escuelita, Dallas Vintage Toys, Dallas Pets Alive

- During my second stint at Dieste, my work won the first ever Cannes Lions, One Show pencils, D&AD pencils, Clios and many others firsts in the agency's 20+ year history which was key in the agency being named AdAge A-List Standout 2016.
- Created the most award-winning campaign in the history of the agency.
- Also helped win the Goya business, Cricket Wireless and AT&T Mobility.


Lapiz/Leo Burnett Chicago | Copywriter | 2012 - 2013
P&G (Gain, Bounty), Kellogg's, Bush's Beans, Marlboro, Saint Anthony Hospital  


Publicis México (Exchange Program) | 2012
BMW, Mini, Lipton, Consomate  


Dieste, Dallas | Copywriter | 2010 - 2012
P&G (P&G, Gillette, Head & Shoulders), Levi's, Nissan, Xoom, Hershey's, Southwest Airlines,
Pepsi, Gatorade, Sierra Mist, New York Lottery, TXU Energy, Nationwide, Crown Royal,
Chivas Regal, NSHMBA, Mirinda, LCC

- Launched a reality TV show for Levi's that broadcasted on Discovery en Español.
- Launched a PSA-like campaign for piggy banks that helped Xoom increase its transactions 

by 47% as well as win Best of Show at the ANA Multicultural Awards.
- Launched the Nissan Versa, Altima and Nissan Juke in the US Hispanic market.


Alma DDB, San Francisco | Intern, Junior Art Director & Copy | 2009 - 2010
P&G (Clorox, Pinesol), McDonald's, Kingsford  
EDUCATION

The Second City Chicago
Improv Comedy

Academy of Art University
MFA (Master in Fine Arts) in Creative Advertising
(Concepting, Strategy, Art Direction & Copywriting)


University of Puerto Rico at Mayagüez
Started in Physics, then Psychology, Accounting and finished
with a B.S. in Marketing and Business Administration.  
University of Southern California
Architecture - Bootcamp