GOYA FOODS - BEST KIDS IN THE WORLD
As parents, we want to believe that our children will reach their full potential and consequently, live life to the fullest. And even though nothing is assured, what we can certainly do for them is help pave their road with a nutritious diet full of protein and fiber with Goya Beans.
*This pitch-winning work won the Goya business for the agency. I proactively expanded the campaign with the radios which the client loved so much that he moved the media budget an entire year so they could run earlier.